Learning Objective 1
P1 Know how existing advertising Campaigns embed advertisements across a range of media products
|
![Picture](/uploads/1/3/7/4/137445353/picture1_orig.png)
This is an advertising poster for the company New Look that I found, I like the look of this advert as It clearly shows the text and allows viewers to clearly show the clothing and get a taste of what the company style is about The text reads, “Spring weekend sale” which is bound to attract custopmers, it is bold and clear for the public too see when viewing this poster. Also beneath has the company name along with a slogan, “New season, New Style”. For a slogan this can be entertaining for customers and allow them to think more about this brand.
This poster shows a more classy vibe compared to the new look advert, it is clearly directed towards men. The poster shows a black and white image with a man wearing a suit as the main image, this would most liley be for a smart/suit sort of attire clothing brand.
The text reads “New arrivals” ”Fresh style, Fresh Looks” this implies that theres is new clothing to be bought in the store, and allows potential customers to see the news. The words fresh are attractive to customers as that’s the sort of wording that people like to hear about clothing. This poster is very simplistic but it gets the job done. Its minimalistic design goes hand in hand with its clothing style, as very smart and professional. |
Using Photo Manipulation Techniques
Radio Adverts
Radio Jingles
- Capital FM - https://www.youtube.com/watch?v=x8qTTd7eZM8
- Sports Direct - https://www.youtube.com/watch?v=4pAOkogRsG4
Learning Objective 2
Be able to plan a cross media advertising campaign to a client brief
|
Learning Objective 3
Be able to produce the planned media components